Who is a Néda?
My name is Nidaa, founder of Néda, a brand that brings together my Iranian, Chadian, and French roots. “Néda” is my first name in Farsi (Persian), the name my family in Iran uses to call me. Moreover, it is from my mother and my Iranian culture that I derive my passion for rug. I remember that when returning from our trips to Iran, we were loaded like mules at the airport with a multitude of rug. Yet our house was already saturated with them, but what can you do, passion for rug after all!
Chad, another precious source of my heritage, has imbued me with its omnipresent craftsmanship, whether it be fabrics, baskets, or other handcrafted creations. These multicultural influences have nurtured in me a passion for craftsmanship, a passion I wish to share through Néda.
Néda's goals
Know-how, beauty, uniqueness.
Néda was born from a passion for craftsmanship and the desire to preserve its cultural treasures. After explorations in Morocco, a beloved country that I particularly cherish, the goal is to introduce unique decorative objects, handcrafted by personally known artisans. We spend a lot of time on-site (Dima Maghreb <3). We benefit from a close collaboration with our artisans which allows us to perpetuate traditions while bringing modern creations to life. Each piece tells a story, reflecting authentic know-how, and choosing craftsmanship is to embrace a rich culture and work done with love. I also work with Afghan artisans who, like me, speak Persian, which also facilitates human exchanges.
the objectives
Eco-responsible
Néda also embodies a strong commitment to “slow decoration.” We believe in thoughtful and sustainable consumption, far from the current overconsumption. All our pieces are not only unique but also eco-friendly. We favor noble materials and high-quality natural fibers, such as wool, cotton, and other nature-derived fibers.
Our products are the result of environmentally friendly processes. Unlike large-scale productions, we prioritize short circuits, working directly with artisans to ensure quality and respect for the Earth. This approach allows us to offer you objects that not only enhance your interior but also respect our planet.
The objectives
Slow Decoration
Craftsmanship is at the heart of Néda's identity, where each handmade object reflects ancestral know-how. These pieces, designed to last, are part of our “slow decoration” philosophy, which opposes consumerism by respecting human and ecological values. We offer a selection of rug Moroccan Berbers, Afghan kilims, as well as modern furniture in tadelakt, Zellige, or wood, and handmade decorative objects to enhance your interior.
If you are looking for a particular piece or wish to create a custom piece, do not hesitate to contact us here or by email: infos.neda@gmail.com: we will be delighted to help you realize your desires.