Who is a Néda?
My name is Nidaa, founder of Néda, a brand that brings together my Iranian, Chadian and French roots. "Néda" is my first name in Farsi (Persian), the name my family in Iran uses to call me.
Chad, another precious source of my heritage, impregnated me with its omnipresent craftsmanship, whether fabrics, baskets or other craft creations. These multicultural influences have nourished in me a passion for crafts, a passion that I want to share through Néda.
Néda's goals
Know-how, beauty, uniqueness.
Néda was born from the passion for Moroccan crafts and the desire to preserve her cultural treasures. After explorations in Morocco, the objective is to introduce unique decorative objects, created hand by personally known craftsmen. The close collaboration with these craftsmen makes it possible to perpetuate traditions while giving life to modern creations. Each piece tells a story, reflecting authentic know-how, and choosing crafts is embracing a rich culture and a work done with love.
the objectives
Eco-responsible
Néda also embodies a strong commitment in favor of “slow decoration.” We believe in thoughtful and lasting consumption, far from current overconsumption. All our pieces are not only unique, but also eco-responsible. We favor noble and natural materials, such as wool, cotton, and other fibers from nature.
Our products are the result of environmentally friendly processes. Unlike large -scale productions, we favor short circuits, working directly with craftsmen to guarantee quality and respect for the land. This approach allows us to offer you objects that not only embellish your interior, but also respect our planet.
The objectives
Slow Decoration
Crafts are at the heart of the identity of Néda, where each handmade object reflects ancestral know-how. These pieces, designed to last, are part of our philosophy of "slow decoration", which opposes consumerism by respecting human and ecological values. We offer a selection of rug Moroccan Berbers, from Afghan Kilims, as well as modern Tadelakt furniture, Zellige or wood, and handmade decorative objects to embellish your interior.
If you are looking for a particular room or want to create a tailor -made room, do not hesitate to contact us here or by email: info.neda@gmail.com: We will be delighted to help you make your desires realize.